Add WiConnect Audiences Connect with audiences through sponsored Wi-Fi

Man sitting in an airport terminal with his feet up on a suitcase, looking at an airplane departing outside the window.

Expand your platform with real-time inventory

WiConnect brings real-world audiences into your platform by activating supply across Wi-Fi networks in places like airports, stadiums, hotels, and in-flight portals. Every user is verified through login, giving your partners access to viewable, fraud-free impressions with real intent and contextual value.

A young woman in a denim jacket and khaki pants stands outside a bakery, looking at her smartphone. Behind her are display cases filled with various baked goods and cookies.

Engaged, human traffic
(no bots, no fraud)

Icon of person sitting at a desk with laptop, internet signal above

Cookie-free targeting based on venue, time, and behavior

Wi-Fi signal icon inside a location marker

High visibility and ad viewability

Digital advertisement icon with a browser window and a hand clicking on an ad

Full support for open exchange, or direct deals

Clipboard with list and a dollar sign icon.

Timely reporting and optimization signals

Icon of a data analysis dashboard with pie chart and bar chart elements

Built for privacy and ready for what’s next

WiConnect delivers targeting precision without relying on cookies or device tracking. Every audience is authenticated through a Wi‑Fi login, using real-world signals like venue type, location, and time of day. All impressions are fully compliant with CCPA, GDPR, and other major privacy standards, giving your platform and your buyers complete confidence.

An elderly man with gray hair and beard, wearing a blue jacket and brown pants, shopping in a grocery store while using his smartphone.

Venue category and location

Woman with an afro hairstyle and sunglasses relaxing by the swimming pool, using her phone, with a tropical drink on the edge of the pool.

Time of day and device type

Two men in business attire are standing at a table with coffee cups, looking at a smartphone together, in a modern conference setting.

Wi-Fi usage behavior

Person holding a smartphone with a survey on the screen, in front of a laptop displaying a survey webpage, and a spreadsheet on the side.

Optional survey or first-party opt-in

Show results that speak for themselves

WiConnect gives you a clear view into what’s working. From verified impressions to click-through rates, you’ll have access to transparent, real-time performance data you can trust. Whether you're optimizing delivery or reporting to clients, the insights are always at your fingertips.

Verified Impressions

See the total number of ad views from authenticated Wi-Fi sessions.

Completion and Click Rates

Monitor how often users watch ads through and take action.

Audience Engagement by Location

Understand how results vary by venue, region, or time of day.

Custom Reporting Tools

Use dashboards or APIs to deliver clear, shareable campaign performance.

News, Insights & Real-Time Strategy

Blog
How Captive Portals Can Transform Visitor Engagement and Revenue
Captive Portals
How Captive Portals Can Transform Visitor Engagement and Revenue
Captive Portals

Captive portals are more than just a login screen for Wi-Fi access. They are powerful touchpoints that allow venues to engage visitors, deliver targeted messages, and generate new revenue streams. For businesses looking to maximize both visitor experience and monetization, understanding the potential of captive portals is essential.

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Captive Portals
How Mobile Advertising Differs from Wi-Fi-Based Local Advertising
Wi-Fi Advertising
How Mobile Advertising Differs from Wi-Fi-Based Local Advertising
Wi-Fi Advertising

In the evolving landscape of digital marketing, understanding the distinctions between mobile advertising and Wi-Fi-based local advertising is crucial for businesses aiming to optimize their outreach strategies.

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Wi-Fi Advertising
The Future of Digital Out-of-Home Advertising: Trends to Watch in 2025
DOOH Industry
The Future of Digital Out-of-Home Advertising: Trends to Watch in 2025
DOOH Industry

As the media landscape continues to evolve, Digital Out-of-Home (DOOH) advertising is emerging as one of the most dynamic channels for brands seeking to connect with audiences in real-world environments. For marketers and media researchers alike, understanding the trends shaping DOOH in 2025 is essential for building omnichannel campaigns that drive both engagement and measurable results.

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DOOH Industry