News and Updates
Gen Z lives online. That part is obvious.
What is less obvious is this. We are not just scrolling. We are moving. Traveling. Attending events. Working remotely. Meeting friends. Flying across the country. Sitting in stadiums. Checking into hotels.
We are connected everywhere.
The World Cup gave advertisers one of the biggest audiences in the world.
But one of its most important lessons for marketers happened outside the stadium.
Millions of fans traveled across North America throughout the tournament. They boarded planes, moved through airports, checked into hotels, gathered at restaurants and bars, explored host cities, attended fan festivals and connected to Wi-Fi along the way.
The match was the destination.
The journey was the audience opportunity.
Gen Z lives online. That part is obvious.
What is less obvious is this. We are not just scrolling. We are moving. Traveling. Attending events. Working remotely. Meeting friends. Flying across the country. Sitting in stadiums. Checking into hotels.
We are connected everywhere.
For years, marketing leaders were taught that attention was the ultimate prize. If you could capture enough impressions, clicks, or engagement, results would follow. That belief shaped budgets, dashboards, and boardroom conversations across nearly every industry.