Frequently Asked Questions
LiveREACH FAQ
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LiveREACH is WiConnect’s programmatic advertising solution that delivers targeted ads to users connected to public Wi-Fi networks in venues like retail stores, airports, hotels, and stadiums. When users browse websites or apps, LiveREACH serves contextually relevant ads in real time—based on their current physical location, not past behavior. This enables advertisers to reach consumers in high-value moments with precision and immediacy.
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LiveREACH identifies a user’s location through the Wi-Fi network they’re connected to (e.g., a specific store or stadium). This ensures ads are served accurately and instantly to match the user’s real-world context.
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Users connect to public Wi-Fi for many reasons, including:
Saving mobile data or improving speed indoors
Accessing exclusive offers, in-store services, or app features
Connecting Wi-Fi–only devices (like tablets or laptops)
Automatically switching via mobile carrier agreements (e.g., AT&T and T-Mobile on Walmart Wi-Fi)
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LiveREACH supports all IAB ad formats, including display and video ads across websites and mobile apps.
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LiveREACH ads are relevant, timely, and helpful—highlighting local promotions, upcoming events, or products available within the venue. They enhance user experiences with useful, location-aware content.
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Yes. LiveREACH reaches users across both mobile apps and web browsers, ensuring full coverage of online activity while connected to venue Wi-Fi.
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WiConnect’s venue database includes 300,000+ locations across categories such as retail, airports, stadiums, hotels, restaurants, casinos, and convention centers. Major national brands are included, allowing advertisers to target by venue type or specific brand for maximum relevance.
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LiveReach covers venues across the U.S. and Canada, with select international travel locations. Campaigns can target by country, DMA, state, city, or postal code, depending on your needs.
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Our database is continuously updated to add new venues, update existing ones, and remove closures—ensuring accurate, high-quality location targeting.
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Yes. WiConnect offers custom venue targeting tailored to your campaign objectives. We can create new categories or groupings to match your specific audience or industry needs.
LiveIMPACT FAQ
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LiveImpact is WiConnect’s premium Wi-Fi–based advertising solution designed for high-impact, sponsored experiences. It allows brands to connect with audiences at the exact moment they access Wi-Fi in high-traffic venues such as airports, hotels, and inflight networks. LiveIMPACT campaigns deliver rich, full-screen video or static ad placements that drive brand awareness and engagement, with benchmark click-through rates (CTR) exceeding 5%.
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Unlike traditional online ads, LiveIMPACT reaches users when they are highly attentive—logging onto Wi-Fi—and offers 100% Share of Voice (SOV) during sponsored sessions.
WiConnect’s access to unique Wi-Fi logon inventory give advertisers access to top-tier audiences at airports and in-flight routes globally.
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LiveIMPACT supports both static and video formats. The experience can include a sequence of multiple touch points—such as a branded splash page, up to a :30 video view, and a call-to-action screen—before redirecting users to the advertiser’s landing page.
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Yes. LiveIMPACT campaigns can be tailored for specific industries, venues, and audience types. WiConnect’s in-house digital ad sales team manages all aspects of campaign execution—from creative setup, campaign management and reporting.
Captivate and Captivatemax FAQ
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Captivate is WiConnect’s Captive Portal extension that can be augmented to any existing Captive Portal to optimize the flexibility to monetize via advertising or used for targeted messaging by the venue or Wi-Fi network owner.
Captivatemax is WiConnect’s fully featured, highly customized Captive Portal platform for Wi-Fi onboarding and ad-supported monetization. It allows venues to deliver customized branded experiences and targeted messages directly to users as they connect to Wi-Fi.
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Unlike standard portals that only provide internet access, Captivate turns the connection point into a marketing channel. It enables dynamic ad placement, venue-specific messaging, and campaign-based UX flows, while integrating seamlessly with WiConnect’s monetization platform.
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Captivate provides total creative control—venues can adjust layouts, backgrounds, fonts, colors, button placements, and even add video or static creatives. Campaigns can be localized by venue, demographic, or language, offering complete flexibility for branding and design.
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Captivate is ideal for airports, transportation centers, hotels, retail centers, cafes, and other public venues offering Wi-Fi. It helps these locations generate advertising revenue, deliver relevant messaging, and improve the overall user experience.
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