eBay: Shop eBay Anywhere

LiveIMPACTCPE
Written By Stacey Adams

GOAL

Promote and encourage travelers to shop on eBay.


STRATEGY

Full-screen, high-impact, Wi-Fi sponsorship with video format across U.S. airports, hotels, malls, and cafes to promote eBay as the #1 place to get products at the best prices and encourage users to consider shopping on eBay for their next online purchase. Ads were served on laptop, tablet, and mobile devices.

Campaign Results

Click-Through Rate to Goal Page: 23%

Video Views: 100,000

 

RESULTS

Delivered on the top of funnel awareness goals and drove an excellent 23% click-through rate across all devices. Brand favorability results were positive with a 9%+ lift in regard to overall feelings about eBay. Consideration results were positive with a 28%+ lift in likeliness to consider eBay the next time users shop online.

 
Stacey Adams
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