BJs Wholesale Club

GOAL

Drive awareness of a new store opening in Sevierville, Tennessee at the Governor’s Crossing Mall Highlight limited-time founding.

STRATEGY

Target shopper’s and travelers within select zip codes around Sevierville, TN Target competitive Tennessee Box Box retailers, grocery stores, hotels and malls.

Campaign Results

Video Completion Rate: 97.3%

Total Reach: 137,000

Display Click-Through Rate: 0.74%

Impressions: 209,000

CAMPAIGN DETAILS

Devices supported: Mobile, laptop, and tablet

Ad formats: 320x50, 300x250, 300x600, 970x250, 728x90, 300x50 :30 video

RESULTS

LiveREACH helped BJ’s Wholesale Club build awareness for its new Sevierville location by reaching shoppers and travelers in the surrounding market, including audiences at competitive big-box retailers, grocery stores, hotels, and malls.

The campaign delivered 209,000 impressions and reached 137,000 consumers, while video achieved a strong 97.3% completion rate. Display creative generated a 0.74% click-through rate, extending the campaign from local awareness to active engagement.

209K Impressions | 137K Reach | 97.3% Video Completion Rate | 0.74% Display CTR

The campaign demonstrates how LiveREACH can use real-world location and venue signals to support localized growth initiatives and new-market launches.

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