McDonald’s

GOAL

Drive awareness of limited time only Extra Value pricing.

STRATEGY

Target National Hotels, NFL and College Football stadiums.

Campaign Results

Video Completion Rate: 81%

Total Reach: 4.3 million

Click-Through Rate: 0.2%

Impressions: 9.9 million

CAMPAIGN DETAILS

Devices supported: Mobile, laptop, and tablet

Ad formats: 728x90, 300x250, 300x600, 320x50, 300x60, 300x50, 630x920, 160x600, 970x250, :06 & :15 video

RESULTS

LiveREACH helped McDonald’s put its limited-time Extra Value pricing in front of consumers across national hotels, NFL stadiums, and college football venues, generating significant reach across high-traffic environments.

The campaign delivered 9.9 million impressions and reached 4.3 million consumers, with video achieving an 81% completion rate. A 0.2% click-through rate provided additional engagement beyond campaign exposure.

9.9M Impressions | 4.3M Reach | 81% Video Completion Rate | 0.2% CTR

This is a strong example of how LiveREACH can extend a national campaign into real-world moments where audiences are actively connected.

---