McDonald’s set out to drive nationwide excitement around its limited-time Extra Value pricing—an offer designed to capture attention and boost visits. To reach consumers in high-impact, high-traffic environments, the campaign strategically targeted national hotels, NFL stadiums, and college football venues across the country. By connecting with travelers and passionate sports fans in moments of downtime and anticipation, McDonald’s ensured its value message reached audiences when they were most receptive and ready to act.

BJ’s Wholesale Club set out to build strong local momentum for the grand opening of its new Sevierville, Tennessee location at Governor’s Crossing Mall — and to highlight the limited-time founding member offers available only during launch. To reach high-value shoppers and travelers most likely to engage, the campaign strategically targeted key ZIP codes surrounding Sevierville, along with competitive retail environments across Tennessee, including big-box stores, grocery retailers, hotels, and malls. This hyper-focused approach ensured BJ’s message reached consumers at moments of high purchase intent, driving awareness and traffic ahead of the opening.